UTM Link Generator

Build cleaner campaign URLs with normalized UTM naming so analytics stays readable and traffic sources stay attributable.

Destination URL

utm_source

utm_medium

utm_campaign

utm_term

utm_content

Paste a destination URL to build the tracking link.

Analytics preview

This is the normalized value set that will show up in your reporting.

utm_source-

utm_medium-

utm_campaign-

utm_term-

utm_content-

Fill the URL and at least one UTM field to generate a tracking link.

How it works

Add the destination URL

Start with the landing page or asset you want to send traffic to.

Define the campaign metadata

Fill source, medium, campaign, term, and content with consistent values.

Copy the final link

Use the generated URL anywhere you need channel-level or creative-level attribution.

Optimization notes

Small adjustments here usually improve output quality and publishing speed.

Always keep source, medium, and campaign naming lowercase and standardized.

Use term for search keywords or audience segments, not for campaign names.

Use content to differentiate creatives, placements, or CTA variants.

Be consistent across channels or reporting will fragment quickly.

Frequently asked questions

Why does the generator normalize my values?

Normalization keeps your analytics cleaner by removing inconsistent capitalization and replacing spaces or punctuation with underscores.

Which UTM values matter most?

Source, medium, and campaign are the foundation. Add term and content only when you need deeper breakdowns for audience or creative testing.

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Post Quality Checker

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Start with a prompt

Tell Campane what you want to create

Start a chat with a campaign idea, content request, analytics question, or publishing task.